I established TiVA in 2002 as a web based business profiling service for large corporate buying departments and their suppliers. This involved providing a fully customisable web hosted service to large 'blue chip' organisations helping them reduce commercial risk, provide more insight into who they were doing business with and to better inform their buying decisions. This also allowed their suppliers to understand how their customers saw them, so that they could adjust their proposition to better fit their customers needs and so win more business. To describe this idea, I came up with the phrase "Partner of the Buyer, Champion of the Supplier", which is still in use by the purchasers of the business today. Under my leadership the business did well and soon had dozens of blue chip corporate clients and 50,000 registered suppliers. I negotiated the sale of the business to competitors in July 2008 staying on to help with the transition until December 2008.
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